USAC & ARRAY SPORTS + ENTERTAINMENT ANNOUNCE PARTNERSHIP
CHICAGO (August 17, 2022) – Leading marketing agency Array Sports + Entertainment is pleased to announce a new partnership with USAC Racing for 2022.
As AOR, Array Sports will service the motorsports sanctioning body’s growing sponsorship and business development needs. The agency will also help USAC Racing and the industry to engage and excite existing fans, while creating new ones.
“The team at Array Sports + Entertainment brings decades of experience in brand marketing, creative fan activation and business development to the USAC racing series,” said Kevin Miller, USAC President.
“We are excited for this new partnership to kick off this month and for many years to come.”
ABOUT ARRAY SPORTS + ENTERTAINMENT
Array Sports + Entertainment is a premium sports marketing agency specializing in partnerships and brand activation, providing top expertise in the field with a creative approach unique to the industry.
With best-in-class event and execution teams across sports and entertainment spaces, Array provides 360º service from conception to completion, backed by a team with vast experience and influence including athletes, former league and team personnel, celebrities, and professional marketers. Learn more at www.arraysports.com
ABOUT USAC RACING
Since 1956, United States Auto Club (USAC) remains the most diversified motorsports sanctioning body in the world. It is the official sanctioning body of many of today’s largest racing series, including its own suite of circle track series in Silver Crown, Sprint, Midget and .25 Midget racing, in addition to Road Racing, Off Road and Power Sports, boasting a competitor base of more than 17,000 at more than 1,000 sanctioned events globally. For more information on USAC, visit www.usacracing.com.
Contact: Amy Roberts, VP of Marketing
Array Sports + Entertainment
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315-430-3189